So, a 4-year-old would pay $4, a five-year-old pays $5, and so on. Under the promotion, people were able to make their own stuffed animal and the price would be equivalent to their age. 'We feel it is important to share, based on information available to us the day before the day began, we could not have predicted this,' an updated statement said. In an expanded statement released shortly after, the company said the response to the promotion was 'overwhelming and unprecedented in our 21-year history' and that crowds exceeded expectations. NEW: Line wraps around Chandler mall for promotion. We understand some of our Guests are disappointed and we will reach out directly as soon as possible.' Build-A-Bear Workshop locations due to crowd and safety concerns,' the company wrote in a statement on its website. 'We have closed lines in our U.S. 'Per local authorities, we cannot accept additional Guests at our U.S. Before stores even opened for the day in Arizona, Build-A-Bear announced early Thursday that it had closed its lines to new guests hoping to take advantage of its 'Pay Your Age' promotion.

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